The NFT Creation Station at All-Star Weekend 2022
Bleacher Report and Coinbase came together to help fans at NBA All-Star Weekend be a part of the NFT minting process. Fans were able to design a custom NFT at the creation station based on their own preferences and submit it to mint via minting service Polygon. The NFT was then be airdropped into the user’s Coinbase Wallet.
Collaboration between two awesome brands
With their powers combined, B/R and Coinbase delivered an exciting activation product to fans at the All-Star event. We worked alongside 3D artists to bring our NFT concepts to life.
An instant hit on social media
The product and event highlights were shared countless times as fans minted their own unique NFT's – some now collectors for the first time.
Our team created the product & marketing components for All-Star Weekend.
Coinbase NFT Creation Station at NBA All-Star Weekend